Metadata Express
Built for sports photographers

Sports photos, tagged and captioned in seconds.

Ingest straight from your SD card, cull fast, then type a jersey number and Metadata Express fills in the athlete's name. It writes the keywords and a Getty-style caption into every photo and sends them to your editors or Lightroom.

Mac & Windows · Your photos never leave your computer · Cancel anytime

Metadata Express tagging screen: a player tagged by jersey number, with the session details and an automatic Getty-style caption

Everything between the shutter and the upload

Built by a U.S. Marine Corps veteran and working sports photographer, for game-day speed: keyboard-first, accurate names, captions that read like the wire.

#

Tag by jersey number

Type 8 and press Enter. Your roster turns numbers, positions and short codes into exact names, so they match the athletes' accounts every time. Tagged names turn green.

✎

Getty-style captions

"Player of the Team during the A vs. B game at Stadium on Date. (Photo by You)". Written for you, or add your own sentence in one keystroke.

✦

AI Suggest

Reads jersey numbers and learns faces while you tag, then offers the names. It runs on your computer, not in the cloud. Optional.

💾

Ingest from the card

Plug in an SD card and choose to ingest it or look through it first. Name folders and files with variables like {date}_{event}_{seq}, make a backup copy, add your IPTC template, or take just the photos you locked on the camera. Only new photos are copied.

▦

Fast culling

Sony, Canon, Nikon and Fujifilm RAW (or JPEG). See the stars you gave them on the camera, tag and color-label with one key, keep favorite folders in the sidebar, then caption your picks and send them to Lightroom.

⇪

Send to editors

Deliver photos to Dropbox, Google Drive, Box, OneDrive or an FTP / SFTP server in the background while you keep shooting, or automatically the moment a card is ingested. Captions and tags travel with them.

⎙

Score sheet captions

Add the official stats PDF and get caption ideas from the actual plays, like "catches a 41-yard pass".

⏱

Track your speed

See your seconds per photo, your average and your personal best, then try to beat it. Plus your top 10 most-photographed players, so nobody gets missed.

↺

Fix mistakes anytime

Go back, change a tag and save. The photo's file is rewritten, and its caption follows the new name.

⇣

Rosters in minutes

Paste a team's roster page (college sites, ESPN, NFL, NBA, NHL, MLB, MLS) or build one right in the app, even offline. Your own spellings are always kept.

⛨

Private and offline

Everything runs on your computer and works without internet. Standard IPTC and XMP metadata that Lightroom, wire services and most photo platforms read.

☰

Full IPTC templates

Byline, credit, copyright, usage terms, city, venue, headline, job ID, categories and more. Save templates by client or team; they're written to every photo you tag, or to a whole folder at once.

✓

Keeps your metadata

Only the fields you change are written. Your existing byline, location, instructions, ratings and camera data stay exactly as they were.

⇄

Tag both teams

Load the opponent's roster too. Numbers bring up players from both sides, and each caption names the right team.

Aa

Rename by player

Turn it on and every photo you save is renamed after its players: KJDuffJr1, KJDuffJr2… Pick LastFirst, Last_First, Last, FirstLast or First_Last; numbering carries on across games.

A caption for every photo, without the typing

Set up the game once (matchup, venue, date, photographer) and every tagged photo gets a complete, properly worded caption.

  • > adds the caption instantly
  • ? opens the box to write your own moment
  • < reuses the last description
The Add Description box with a typed sentence and the full caption below

Ingest and cull at game speed

Plug in a card and Metadata Express asks what to do: ingest it, or open it to pick the shots first. Thumbnails appear straight from your RAW files. Tag with T, color-label with 1–5, and filter by the stars or locks you set on the camera.

  • Auto Ingest: plug in the card and your locked selects are copied, backed up and sent to your editors with no clicks
  • I Metadata Selects: name and caption your picks right away; Lightroom gets them on import
  • Send to Dropbox, Google Drive, Box, OneDrive or FTP while you keep working
  • ⌘Y copy or move, rename with variables and undo, click to zoom and check focus
Cull mode showing a grid of photos with color labels and tags

Get faster every game

Metadata Express times every photo you tag. Click the chart icon, or press ⌘T, to see your seconds per photo this session, your average and your personal best, plus your top 10 most-photographed players.

  • Your pace shows quietly while you tag
  • Breaks don't count against you
  • Your stats stay on your computer
Stats window: seconds per photo this session, average and personal best, and the top 10 players

Set up a game in seconds

Your roster (how to make one), photographer, team and IPTC template are remembered between games. Add the score sheet for play-by-play caption ideas, and turn on AI Suggest if you want it.

Session Setup screen with event, photographer, location and roster

Simple pricing

Every feature, on up to two computers, with all updates included.

Monthly

$9.99

per month

  • All features, including AI Suggest
  • Use on 2 computers
  • Free updates
  • Cancel anytime
Subscribe monthly
2 MONTHS FREE

Yearly

$99

per year (about $8.25/month)

  • All features, including AI Suggest
  • Use on 2 computers
  • Free updates
  • Cancel anytime
Subscribe yearly

Try everything free for 5 days. No card needed for the trial. Prices in US dollars; sales tax or VAT is added where required.

Try Metadata Express free

Download, open and start tagging. The 5-day trial includes every feature.

Free for 5 days, no card needed. About 340 MB (Mac) or 165 MB (Windows).

Need a version with no AI at all? The No AI version leaves out AI Suggest completely; everything else is the same. No AI for Mac · No AI for Windows

Installing on a Mac

  1. Open the downloaded Metadata-Express.dmg and drag Metadata Express into Applications.
  2. Open Metadata Express from Applications. The first time, macOS says it can't verify the app: click Done (not Move to Trash).
  3. Open System Settings › Privacy & Security, scroll down to the message about Metadata Express, click Open Anyway, and enter your Mac password.

You only do this once; after that it opens like any other app and updates itself.

Installing on Windows

  1. Open the downloaded Metadata-Express-Setup.exe.
  2. If Windows says "Windows protected your PC", click More info, then Run anyway.
  3. Follow the installer. No administrator password is needed, and Metadata Express is added to the Start menu.

You only do this once; after that it updates itself.

Mac: Apple silicon (M1 or newer), macOS 13 Ventura or later. AI Suggest needs 16 GB of memory and a one-time ~6 GB download.

Windows: 64-bit Windows 10 or 11. AI Suggest needs 16 GB of memory, an NVIDIA graphics card with 8 GB of video memory, and a one-time ~6 GB download.

Questions

Does it use AI?

Only if you want it to. Tagging, captions, culling and Lightroom transfer use no AI: you type a number and it looks the name up in your own roster. AI Suggest is optional, off by default, and runs only on your computer. If your clients require no AI at all, download the No AI version: it doesn't include any AI software, and it updates only to No AI versions.

Do my photos get uploaded anywhere?

No. Metadata Express works on the photos on your computer and writes the metadata into the files themselves. Your photos, rosters and captions never leave your computer.

How do I make a roster?

It's a simple text file: one line per athlete with their jersey number and name. Follow our step-by-step roster guide (with examples to download), build one in the app (click the i next to Roster in Session Setup), or let Metadata Express make one from the team's roster page.

Can it send photos to my editors or social team?

Yes. Click Send… in Ingest / Cull and add a destination: your Dropbox, Google Drive, Box or OneDrive folder (found automatically; their app uploads it), or an FTP / SFTP server from your outlet or team. Photos go in the background, JPEGs only if you like, and can go automatically right after you ingest a card. Passwords are kept in your computer's keychain.

Which files does it work with?

Tagging and captions work with JPEG files. Cull mode opens JPEG and RAW files from Sony, Canon, Nikon and Fujifilm cameras (.ARW, .CR3, .CR2, .NEF, .RAF).

Will it work with the platform my team uses?

Metadata Express writes standard IPTC and XMP keywords and captions, the same fields Lightroom, wire services and most photo-sharing and athlete-delivery platforms read.

Can it rename my files with player names?

Yes. In Session Setup, tick Rename photos with player names when saving and choose a style: DuffJrKJ1, DuffJr_KJ_1, DUFFJR_1, KJDuffJr1 or KJ_DuffJr_1. Photos with several players get every name (KJDuffJr_JesseOfurie1), numbers continue from what's already in the folder so nothing is overwritten, and the tags and captions are still written as usual.

Will it overwrite the IPTC template I already use?

No. Metadata Express only writes the caption, keywords, the people shown and the template fields you fill in. Everything else already in your photos (byline, location, instructions, ratings, camera data) is kept. You can also build your full template right in the app.

Does it work without internet?

Yes. It needs a connection once every 7 days to confirm your subscription, and once to download AI Suggest if you turn it on.

Can I use it on my laptop and my desktop?

Yes. Each subscription works on 2 computers. You can move it to a new computer anytime from About & License > Deactivate.

How do I cancel or change my plan?

Open Manage subscription (or About & License › Manage Subscription in the app) and sign in with the email you subscribed with. You can switch between monthly and yearly, update your card, or cancel. If you cancel, you keep using Metadata Express until the end of the period you paid for and won't be charged again. See our refund policy.

Is there a Windows version?

Yes. Download for Windows above. Your subscription's 2 computers can be any mix of Mac and Windows.

Can I suggest a feature?

Please do. Send a suggestion; every one is read by the person who builds Metadata Express.

How do I get help?

Send us a message through the contact form and we'll reply by email.